Five Reasons to Promote Your Organization Through a Story

1. Story is the oldest and most time tested way human learn and remember information.

We all have the story telling instinct within us. We think, feel, and live thru story. As far back as we can remember, we have gathered in community to tell stories of who we are, where we come from, what we believe in, and where we are going.

2. Our evolving global world demands stories to help make sense of it all.

Most corporate communications are flat, alientating and lacking in passion and relevance. Organizations are struggling to stay on purpose and profit. Very few social institutions understand their proper place, power, and role in our emerging global reality.

3. There is an inherent, universal appeal of stories.

Storytelling's contribution cuts across every division, department and domain of the modern organization. Anywhere you have people interacting, relating and communicating with each other, story has a role to play.

4. There is a persuasive appeal of stories.

Good stories are the ultimate form of persuasion. They inspire, influence, reveal, connect, and motivate people to action.

5. Your organization's story = your brand identity.

Identity is forged and promoted through the use of story. The emotional connection to an organization can be strengthened and enhanced through use of the right story line. But more than just dramatics, organizations must learn to embody their stories across everything they do, and shape their culture around the stories they tell the world.